Fastest growing sites in the US
Nielsen just released numbers for on the biggest and the fastest-growing social media sites.
The biggest social network is MySpace followed by Facebook. Other sites in the top 10 social networks include
- Classmates Online
- LinkedIn
- Windows Live Spaces
- Reunion.com
- Club Penguin
- Tagged;
Their ranking of fastest-growing social sites is a little more interesting. Twitter is on the top and they argue that this is fueled by loads of press and coverage of the presidential election. Ning on the other hand is a service for creating communities which only highlights the value of viral loops and the growth of special groups and niche communities.
Ning particularly has a unique “user driven” advertising model. Basically your community subscribes to a premium feature which allows you to “control the ads" for fee of USD 20/month. Ning then places the appropriate ads on your site at a premium USD 30 CPM vs. your average MySpace ad of USD 3 CPM.
Bomeiti is a unique adnetwork providing exactly this same feature except across multiple social networking sites in China and without the subscription charge. The individual users on the various networks select their categories of interest enabling advertisers to target key profiles and demographics.
Other interesting fastest growing sites included Tagged which is most popular with the 35-49 age demographic, Multiply a social network for the non geek set who partnered with Microsoft to absorb the MSN Groups service, Reunion.com who counts the 55-64 age demographic as its biggest.
News & Views
I have always compared the impact of piracy and illegal file sharing in the software industry with that of the content industry.