I thought that swapping phones to my new 3G iPhone (which I LOVE) would be easy this time because I had finally signed up to zyb. I was going to be able to move my contacts and calendar across from my Sony Ericsson P1i with the greatest of ease, not having to worry about how many contacts I’d have to delete first etc. I was feeling very smug.
Phase 1 – easy – moved everything onto the zyb platform easily, no problem synching etc. Phase 2, click on the iPhone, *&(%$#@, no 3G version. I’ll be checking back regularly in the hope that they will be upgrading soon. Think the product is great but the need to get to market as, or before, the latest phones come out or it’s a complete waste of time.
I know, an unrealistic demand given the pace of mobile development but a girl can dream.
If I’ve missed the update keep me posted.
A couple of months ago I was reading an article on the world’s leading Children Entertainment company, yes that one
I very much liked their approach to monetizing their media properties; treating their “brands as franchises”. This seems the most appropriate way to tackle the ever faster evolving media landscape; build on the questions marks to develop the rising stars to promote buzz and noise and cost effectively promote the cash cows. All the while they seem to be investing in stars bringing on digital and “new media” savvy individuals to build the cash cows of tomorrow.
One of the “questions marks” evolved around mobile and the target demographics consuming entertainment on that new pervasive medium.
Voila, out comes the “Kids and Digital Content” report from NPD. Whilst focussed on the US market it should be a good reference of the opportunity (although in Asia the spend would be a helluva lot lower)
According to the study:
- Kids are downloading per month onto a mobile device
- online video clips 7 times
- music videos 6 times
- music 4 times
- games 3 times
- ring tones/ring tunes 3 times
- Playing games is the most prevalent activity
- 46% and 43% of the kids download ring tones and share pictures/images on cell phones
- 86% of kids who use a PDMP to listen to music
- kids spend $6 to $12 on digital content vs. $13 to $18 on physical content a month
The graph really says it all, but look at the growth on the mobile and these numbers are 2005. We are entering 2008……Is there a trend that we will see expanding globally?
With Manga continuing to spread globally, 3G penetration growing, “all you can eat” mobile data packages, new phones with great resolution, bigger screens, this is definetly something to watch out for.
Japan btw has 80% 3G penetration in a country with a population of 120+M.